Registration open for TIAC Capacity Building Workshops

The Tourism Industry Association of Canada (TIAC) continues its pan-Canadian, capacity-building Elevating Canadian Experiences workshop series that supports small and medium-sized businesses in rural and secondary markets.

Tourism Saskatchewan, in partnership with TIAC and the City of Melfort, will co-host two province-wide online workshops on November 26 and December 3. Additional partners include the Culinary Tourism Alliance and Twenty31 Consulting.

Designed for industry partners, small and medium-sized tourism operators and other tourism organizations, these workshops will address capacity building and strategy development, with a focus on the following:

• Support for winter and shoulder season development – Canada is renowned for its winters; however, only one per cent of activities are winter-based, which creates challenges for tourism operators trying to optimize the use of talent and capital investments.
• Support for culinary tourism development – Approximately one-fifth of spending by international travellers in Canada is on food and beverage. By increasing visitor demand for local food and drink, food tourism contributes to the long-term sustainability of local agriculture, food systems, communities and culture.

Register for one or both workshops. Space is limited; early registration is encouraged.

Contact the following with additional questions or inquiries:

• Carol Lumb, Tourism Saskatchewan, carol.lumb@tourismsask.com
• Shannon Marshall, City of Melfort, pool@melfort.ca