Marketing and Event Partnership Program | Tourism Saskatchewan Industry Website


COVID-19 Update - The Marketing and Event Partnership Program and Event Hosting Programs are “on hold” until health authorities lift physical distancing restrictions and confirm that it is safe to travel and assemble in large groups. Program updates and new developments will be shared with industry, as details are confirmed.

For more information, please click on the link below to access the PDF document for program guidelines.

Marketing and Event Program Guidelines

The Marketing and Event Partnership Program provides Saskatchewan-based, tourism-focused businesses and organizations with opportunities to partner with Tourism Saskatchewan.

The program supports the promotion of tourism products, services, and events to audiences within and outside of the province, and the creation of quality content marketing assets. Strategies include digital and traditional marketing tactics that target key visitor markets identified by Tourism Saskatchewan.

The program merges previous programs offered by Tourism Saskatchewan, listed as follows: Co-operative Advertising Program (CAP), Content Development Program, Marketplace Fund, and Community and Marquee Annual Tourism Event Programs.

Support is also available for market research and development, through approved sources.


  • The program is application-based.
  • Approved partners may be eligible for leveraged investment by Tourism Saskatchewan of up to $25,000.

Marketing and Event Partnership Program Guidelines

Application Process:

Applicants must use the online application form found here. Submissions received in any other format will not be accepted. 

Evaluation Process:

Confirmation of receipt will be sent by email. If you do not receive notification within two weeks, contact Spencer Roberton at 306-787- 2302,

Applications will be reviewed and assessed by Tourism Saskatchewan. All applicants will receive a response within six weeks of the intake deadline.

Intake Periods:

The annual Spring/Summer program application intake period opens on December 15 and closes on February 28.

The annual Fall/Winter program application intake period opens on August 1 and closes on October 31.