Tourism Saskatchewan Export Toolkit
A series for business owners looking to succeed in the export tourism market.
The Tourism Saskatchewan Export Toolkit consists of seven short courses designed to introduce business owners to the essential knowledge they need to build their presence in the international market.
Each course takes about 30 minutes to one hour to complete, divided into modules containing an introduction, detailed course content, a glossary of terms, plus additional downloads and resources to help a business become "export ready".
Courses can be completed in any order and any pace.
Inbound Tourism: The What, Why, & How
Inbound tourism has a lot to offer those who know how to take advantage of it. This course describes the basics of inbound tourism and the benefits it can bring to your business.
Types of Inbound Travellers
A tourist's travel style will influence their choice of tours, activities, accommodation and transportation. This course describes the different types of inbound travellers, and how to recognize cultural influences and tailor your offering.
The Travel Trade Distribution System
The travel distribution system is a complex, global network of independent businesses. A thorough understanding of your target markets' distribution systems is vital to the effective international marketing of your product. This course will take you step-by-step through what you need to know to be able to understand and work within the travel distribution system.
Consider Your Product: Packaging and Pricing
Your product is one of many elements a tourist consumes while away from home. Successful inbound marketing requires positioning your product within the greater tourist experience, often by packaging it with related products appealing to the same target markets. This course will take you step-by-step through what you need to know to position your products within the international traveller’s tourist experience and to set appropriate prices for those products.
Relationships Are Key: Trade and Media
Relationships, whether with media or travel trade partners, are key to attracting international travellers. This course describes how to approach and build the relationships that are necessary to promote your product internationally. It will take you step-by-step through the basics of relationship building and the role of marketplaces and familiarization (FAM) tours.
To effectively target the international sector, you must be able to market your website and be social media savvy. This course describes what digital marketing is, and how you can secure the exposure you need. Topics include taking a closer look at the different types of digital marketing, how to secure exposure on TourismSaskatchewan.com and how to effectively market your website and be social media savvy.
Building a Marketing Plan for Export Markets
By targeting international travellers to purchase your tourism product you are, in effect, exporting your product. You need a marketing plan to help you allocate your resources and identify strategies and tactics to attract your key markets. This course will take a closer look at how you can build your own marketing plan in order to match the right product to the right market.
Get your Export Toolkit now.