Tourism Product Diversification and New Market Development Program | Tourism Saskatchewan

Tourism Product Diversification and New Market Development Program

This pilot program aims to assist Saskatchewan tourism businesses by supporting and facilitating the development of new experiences and/or new markets for an established tourism product.

The program is application-based. The maximum funding per applicant ranges from $15,000-$20,000, depending on the stream to which the applicant applies. A minimum equity investment of 30 per cent of the total project cost is required by the applicant, and applies to all three streams (see below).

The Tourism Product Diversification and New Market Development Program intake is closed. 

Thank you to all who submitted an application.



Eligible Applicants

Existing Saskatchewan Tourism Businesses

Available Streams

There are three streams with the following objectives:

1. New Market(s) - attract new markets for currently operating tourism business infrastructure
  • (Maximum $15,000 available)
2. Seasonal Usage Expansion - assist businesses to expand seasonal usage of both current and new tourism infrastructure
  • (Maximum $15,000 available)
3. New Experiential Product Development -
 assist in the creation of new experiential product(s) for established tourism businesses
  • (Maximum $20,000 available)

Project Requirements 
  • incorporates food and beverage, accommodation, transportation, recreation and entertainment
  • single-point of purchase
  • a unique Saskatchewan experience
  • offers a complete package of goods and/or services
  • the project must be completed within two years of contract signing date

Program Guidelines and Application Form

Please click on the link below to download the program guidelines and application form.