Culinary Tourism Development webinar series

The Tourism Industry Association of Canada (TIAC) in partnership with Tourism Saskatchewan is offering free online webinars to tourism operators and organizations on culinary tourism development. These five webinars will help small- and medium-sized tourism operators and partners develop culinary tourism strategies to maintain their businesses and attract visitors from domestic and international markets once Canada is ready to welcome them again. 

Register below for any of these webinars:

Monday, February 8, 1:30 p.m. Growing Agritourism
This webinar is an introduction to the concept of agritourism as a subset of culinary tourism, followed by an examination of the diversified use of agricultural land through tourism-related activities that focus on food-producing people, places and processes. In addition to showcasing best practices in agritourism, it covers challenges and opportunities in agritourism experience development.

Tuesday, February 9, 1:30 p.m. Attracting Culinary Tourists
Through an in-depth look at the relationship between food & drink and tourism, this webinar explores
how to appeal to visitors who are seeking a rich experience. Topics covered, including how to integrate foodways into existing value propositions, serve as the foundation for considering the culinary tourist as a market segment that can be grown through strategic marketing and promotion.
 
Wednesday, February 10, 1:30 p.m. Multisensory Experience Development
Elevating visitor experiences through meaningful and memorable interactions with food and drink is good for business. This webinar provides an overview of a process for creating experiences that align with readiness standards and best practices for culinary tourism.

Thursday, February 11, 1:30 p.m. Partnering for Success
This webinar tackles the question of how to collaboratively harness the growth potential of culinary tourism. It covers the co-creation of value and what this means for the development of innovative products and experiences, along with the challenges and opportunities associated with partnerships.

Friday, February 12, 1:30 p.m. Exceeding Expectations
This webinar explains how to use culinary tourism experiences to transfer significant value to customers at every stage of the experience.

Registration is now open for this webinar series that helps you learn, rebuild and grow through culinary tourism development. Register today and learn more about the high potential growth opportunities in Saskatchewan. For more information contact TIAC, ece_eec@tiac-aitc.ca.