The 2018 HOST Saskatchewan Conference took place on April 12 at Delta Hotels by Marriott Regina. The new, day-long forum provided delegates with engaging presentations and valuable networking opportunities.
The 29th annual Saskatchewan Tourism Awards of Excellence Gala was celebrated that evening. Click here to view the full list of award recipients.
Please click on the links below to access select presentations:
The conference agenda included opening greetings by Mary Taylor-Ash, CEO of Tourism Saskatchewan. Jon Mamela, Chief Marketing Officer of Destination Canada (DC), followed with an update on the national tourism organization’s work and campaigns to market Canada as a travel destination.
Keith Henry, President and CEO of Indigenous Tourism Association of Canada (ITAC), was the luncheon keynote speaker. He is recognized throughout Canada and internationally as a leader in Indigenous tourism. Previously CEO of the Aboriginal Tourism Association of British Columbia, Henry was honoured with the World Indigenous Tourism Alliance Award. He has been a driving force behind the growth of authentic Indigenous tourism in Canada and has led many groundbreaking initiatives, including a national strategy titled The Path Forward 2016-2021. The strategy focuses on expanding market readiness of Indigenous tourism experiences, increasing jobs and growing revenue. Henry's presentation provided valuable insights on the status of this strategy and key action steps moving forward, in Canada and in Saskatchewan.
Travel storytelling was the afternoon focus. Dalene Heck, part of the team behind the award winning Hectik Travels, works with travel brands and provides advice in areas of influencer marketing and social media account management.
Internet expert Bill Eager shared digital strategies that engage audiences at the emotional level. In his presentation, Eager led delegates through exercises in best practices and creative thinking.