TIAC Workshop Series | Tourism Saskatchewan Industry Website

TIAC Workshop Series

Registration open for TIAC Capacity Building Workshops

The Tourism Industry Association of Canada (TIAC) is launching a pan-Canadian, capacity-building Elevating Canadian Experiences workshop series that will support small and medium-sized businesses in rural and secondary markets.

Tourism Saskatchewan, in partnership with TIAC and Tourism Saskatoon, will co-host two province-wide online workshops on August 11-12. Additional partners include the Culinary Tourism Alliance and Twenty31 Consulting.

Designed for industry partners, small and medium tourism operators and other tourism organizations, these workshops will address capacity building and strategy development, with a focus on the following:

  • Support for winter and shoulder season development – Canada is renowned for its winters; however, only one per cent of activities are winter-based, which creates challenges for tourism operators trying to optimize the use of talent and capital investments.

 

  • Support for culinary tourism development – Approximately one-fifth of spending by international travellers in Canada is on food and beverage. By increasing visitor demand for local food and drink, food tourism contributes to the long-term sustainability of local agriculture, food systems, communities and culture.

Register for one or both workshops. Space is limited; early registration is encouraged.

Contact the following with additional questions or inquiries: