The Government of Saskatchewan has proclaimed May 24-30 as Saskatchewan Tourism Week. The week coincides with Tourism Week in Canada, which brings attention to the importance of a vibrant tourism sector and the economic benefits generated through travel and tourism.
Canada’s travel economy is valued at $102 billion, according to the Tourism Industry Association of Canada. Tourism is Canada’s largest service export, representing $22.1 billion in international visitor spending. The industry employs 1.8 million Canadians.
Statistics Canada reports tourism spending in Saskatchewan to be $2.26 billion, making up 1.3% of the provincial GDP. Each year, over 12 million visits are made to and within the province. As of August 2019, more than 71,000 Saskatchewan citizens were employed in tourism-related jobs.
The timing of Saskatchewan Tourism Week corresponds with the gradual re-opening of some of the province’s tourism businesses and resources, including parks and campgrounds. The week is an opportunity to showcase stories of creativity and resilience, acknowledge support among communities and broaden understanding of the diverse nature and important contributions of Saskatchewan’s tourism sector.
Tourism Saskatchewan will take full advantage of digital marketing channels and tactics to share tourism stories that highlight the tourism industry as well as community support during the COVID-19 pandemic. Industry operators are invited to post videos and images of their own operations/customers, using the hashtags #SKTourismWeek and #ExploreSask.
Videos will be released on Tourism Saskatchewan’s Facebook, Instagram and Twitter channels throughout the week. Tourism industry operators and stakeholders are encouraged to share this content on their social media channels and websites. Sharing content assists in amplifying the Saskatchewan tourism message to a wider audience, ensuring that travel within Saskatchewan is top of mind for residents.
The tourism statistics and fast facts infographic below provides a handy summary of the economic and employment value of tourism in Saskatchewan:
Social Media Ads - Tourism industry operators and stakeholders are welcome to place these ads on Facebook and LinkedIn: