Marketing and Event Partnership Program | Tourism Saskatchewan Industry Website


The Marketing and Event Partnership Program and Event Hosting Program is now open.

Applications will be accepted until November 15 at 5 p.m.

For more information, please click on the link below to access the PDF document for program guidelines.

Marketing and Event Program Guidelines

The Marketing and Event Partnership Program provides Saskatchewan-based, tourism-focused businesses and organizations with opportunities to partner with Tourism Saskatchewan.

The program supports the promotion of tourism products, services, attractions and events to audiences within and outside of the province, and the creation of quality content marketing assets. Strategies include digital and traditional marketing tactics that target key visitor markets identified by Tourism Saskatchewan.

Support is available to create or update digital assets, such as websites, e-commerce portals, and expand social media marketing. Support is also available for market research, through approved sources. Research Projects require consultation with Tourism Saskatchewan prior to submission.

The program merges previous programs offered by Tourism Saskatchewan, listed as follows: Co-operative Advertising Program (CAP), Content Development Program, Marketplace Fund, and Community and Marquee Annual Tourism Event Programs.


  • The program is application-based.
  • Approved partners may receive up to $20,000, of which a minimum of $5,000 must be directed towards digital marketing/online marketing development.

Marketing and Event Partnership Program Guidelines

Application Process:

Applicants must use the online application form found here. Submissions received in any other format will not be accepted. 

Evaluation Process:

Confirmation of receipt will be sent by email. If you do not receive notification within two weeks, contact Spencer Roberton at 306-787- 2302,

Applications will be reviewed and assessed by Tourism Saskatchewan. All applicants will receive a response within six weeks of the intake deadline.

Intake Periods:

The Marketing and Event Partnership Program is now taking applications as of September 23 and will close on November 15 at 5 p.m..