Destination Experience Development Program | Tourism Saskatchewan Industry Website

The Destination Experience Development Program intake is currently CLOSED. Please check back for future intake dates. 

 

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This program is a pilot program aimed at encouraging, supporting and facilitating the development of clusters of compelling tourist experiences within Saskatchewan communities and/or destination areas. These experiences will align with the expectations and demands of key visitor markets.

The program is application-based. The maximum funding per applicant is $20,000; minimum equity investment by the applicant is 30 per cent of total project budget.

 


Eligible Applicants

  • Non-profit organizations, societies, destination marketing and/or management organization
  • Urban and rural municipalities
  • Indigenous communities and organizations
  • Partnership between two or more of the above entities

Project Requirements (All of the following requirements MUST be met)

  • Results in a multi-day experience with package (single point of purchase) and potential export capabilities by developing services, products, and experiences that position Saskatchewan as a preferred multi-night tourism destination;

  • Increases visitation, visitor spending and the length-of-stay in communities and destination areas;

  • Incorporates all of the following package elements: food and beverage, accommodation, transportation, recreation and entertainment;

  • Results in an experience with a digital marketing strategy and online booking capabilities;

  • Supports projects within communities and destination areas that contribute to the development of new or enhancement of existing tourism experiences. Projects must reflect the following experiential themes:

    *embracing Saskatchewan life
    *pursuing Saskatchewan adventure
    *savouring Saskatchewan flavours
    *experiencing Saskatchewan creativity
  • All projects must demonstrate alignment to Tourism Saskatchewan’s priority markets or provide future potential alignment for those markets;

  • Encourages the development of a unique Saskatchewan experience by aligning new product and experience development to Tourism Saskatchewan’s brand pillars: Land and Sky, Time and Space, and Community. Review Bringing the Saskatchewan Tourism Brand to Life for guidance on weaving brand themes into your activities;

  • Generates economic benefits and demonstrates the value of tourism to communities and destination areas; and

  • Project must be completed within 18 months of contract signing date.