The Destination Experience Development Program intake is currently CLOSED. Please check back for future intake dates.
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This program is a pilot program aimed at encouraging, supporting and facilitating the development of clusters of compelling tourist experiences within Saskatchewan communities and/or destination areas. These experiences will align with the expectations and demands of key visitor markets.
The program is application-based. The maximum funding per applicant is $20,000; minimum equity investment by the applicant is 30 per cent of total project budget.
- Non-profit organizations, societies, destination marketing and/or management organization
- Urban and rural municipalities
- Indigenous communities and organizations
- Partnership between two or more of the above entities
Project Requirements (All of the following requirements MUST be met)
Results in a multi-day experience with package (single point of purchase) and potential export capabilities by developing services, products, and experiences that position Saskatchewan as a preferred multi-night tourism destination;
Increases visitation, visitor spending and the length-of-stay in communities and destination areas;
Incorporates all of the following package elements: food and beverage, accommodation, transportation, recreation and entertainment;
Results in an experience with a digital marketing strategy and online booking capabilities;
Supports projects within communities and destination areas that contribute to the development of new or enhancement of existing tourism experiences. Projects must reflect the following experiential themes:*embracing Saskatchewan life
*pursuing Saskatchewan adventure
*savouring Saskatchewan flavours
*experiencing Saskatchewan creativity
All projects must demonstrate alignment to Tourism Saskatchewan’s priority markets or provide future potential alignment for those markets;
Encourages the development of a unique Saskatchewan experience by aligning new product and experience development to Tourism Saskatchewan’s brand pillars: Land and Sky, Time and Space, and Community. Review Bringing the Saskatchewan Tourism Brand to Life for guidance on weaving brand themes into your activities;
Generates economic benefits and demonstrates the value of tourism to communities and destination areas; and
Project must be completed within 18 months of contract signing date.