Marketing and Communications Division

The team works closely with industry, providing operators with opportunities to market their products. The division also manages industry and corporate communications, leads event sponsorship programs and event hosting strategy, and delivers professional travel counselling through the Regina headquarters.

Departments within the Marketing and Communications division include:

• Communications
• Events and Partnership Programs
• Marketing
• Global Markets
• Visitor Services

Communications

Communications creates consumer-facing content, conducts media relations and oversees industry and corporate communications. It works collaboratively with all divisions of the organization to identify communication opportunities while providing advisory expertise, leadership and positive support to projects. The department is responsible for provincial travel literature, corporate publications such as the annual report and business plans, speech writing and Executive Office communications, event co-ordination support and issues management. Industry communications are conducted through content development and maintenance of the industry website, email updates and a newsletter.

 

Events and Partnership Programs

The Events and Partnership Program department manages Tourism Saskatchewan's event sponsorship program and leads the ongoing development and implementation of Saskatchewan's event hosting strategy as well as the marketing and events partnership program. The department is responsible for a variety of marketing activities and also lends industry support to the development of strategic marketing plans.

*Saskatoon office

 

Marketing

Marketing is responsible for managing Saskatchewan's brand, as well as Tourism Saskatchewan's marketing strategies, online media library and the creation and collection of written and visual content assets that showcase tourism products and experiences. Staff work with industry to determine marketing opportunities and strategies for operators, and represent the province and sector at marketplace events. The department is also responsible for strategy, execution, monitoring and measurement of Tourism Saskatchewan's online marketing activities; desktop and mobile website design and maintenance; social media engagement; content creation; and online campaigns and social advertising. The department's collaboration with North American and overseas travel trade and media results in beneficial relationships and the development of opportunities for Saskatchewan operators and their products.

*Saskatoon office

 

Global Markets

The Global Markets department is responsible for advancing organizational priorities to develop niche markets and to strengthen the province's competitive advantage in domestic and international markets. 

Visitor Services

The Visitor Services department provides information on Saskatchewan's tourism experiences through in-person counselling and via telephone, online, social media and mail. Its goal is to encourage visitation to and within the province, increase length of stay and broaden knowledge of Saskatchewan tourism experiences. Services are provided through a call-centre at the Regina office. The department is also responsible for distribution of travel literature and merchandise sales.

To learn more about Tourism Saskatchewan's organizational structure, visit the directory main page or the following divisions:

• Executive Office
• Corporate Services
• Destination and Workforce Development
• Marketing and Communications