Field Operations

Field Representatives are the first point of contact for tourism operators and businesses. The department is responsible for co-ordinating a variety of marketing activities, administering co-operative marketing and training opportunities, meeting with communities and destination areas, attending consumer marketplaces and liaising with tourism operators. The team provides regular frontline communication to industry and assists with product development efforts, media visits and trade familiarization (FAM) tours to the respective areas. 

Marketing

Marketing is responsible for managing Saskatchewan's brand, as well as Tourism Saskatchewan's marketing strategies, online media library and the creation and collection of written and visual content assets that showcase tourism products and experiences. Staff work with industry to determine marketing opportunities and strategies for operators, and represent the province and sector at marketplace events. The department is also responsible for research, strategy, execution, monitoring and measurement of Tourism Saskatchewan's online marketing activities; desktop and mobile website design and maintenance; social media engagement; content creation; and online campaigns and social advertising. The department's collaboration with North American and overseas travel trade and media results in beneficial relationships and the development of opportunities for Saskatchewan operators and their products.

Visitor Services

The Visitor Services department provides information on Saskatchewan's tourism experiences through in-person counselling and via telephone, online, social media and mail. Its goal is to encourage visitation to and within the province, increase length of stay and broaden knowledge of Saskatchewan tourism experiences. Services are provided through a call-centre at the Regina office. The department is also responsible for distribution of travel literature and merchandise sales.

To learn more about Tourism Saskatchewan's organizational structure, visit the directory main page or the following divisions:

• Executive Office
• Corporate Services
• Destination and Workforce Development
• Marketing and Communications