Marketing and Communications Division
Marketing and Communications is responsible for campaigns and strategies that promote Saskatchewan tourism experiences and generate visitation to and within the province. The team works closely with industry, providing operators with opportunities to market their products. The division also manages industry and corporate communications, participates in research to determine high-impact target markets and delivers professional travel counselling through the Regina headquarters.
Jonathan Potts | Executive Director, Marketing and Communications | 306-787-2313 | jonathan.potts@tourismsask.com |
Les Holmlund | Digital Strategist | 306-787-1299 | les.holmlund@tourismsask.com |
Vanessa Rodriguez-McVety | Executive Assistant | 306-787-2860 | vanessa.rodriguez.mcvety@tourismsask.com |
Departments within the Marketing and Communications division include:
Communications
Communications creates consumer-facing content, conducts media relations and oversees industry and corporate communications. It works collaboratively with all divisions of the organization to identify communication opportunities while providing advisory expertise, leadership and positive support to projects. The department is responsible for provincial travel literature, corporate publications such as the annual report and business plans, speech writing and Executive Office communications, event co-ordination support and issues management. Industry communications are conducted through content development and maintenance of the industry website, email updates and a quarterly newsletter.
Elizabeth Braitenbach | Manager, Communications and Visitor Services | 306-787-5530 | elizabeth.braitenbach@tourismsask.com |
Aidan Morgan | Communications and Marketing Specialist | 306-787-1913 | aidan.morgan@tourismsask.com |
Julio Salazar | Graphic Designer | 306-787-9766 | julio.salazar@tourismsask.com |
Susan Parkin | Communications and Marketing Specialist | 306-787-2927 | susan.parkin@tourismsask.com |
Regan Mathiason* | Communications and Marketing Specialist | 306-933-5909 | regan.mathiason@tourismsask.com |
*Saskatoon office
Events, Partnership Programs and Field Operations
The Events department manages Tourism Saskatchewan's event sponsorship program and leads the ongoing development and implementation of Saskatchewan's event hosting strategy as well as the marketing and events program. The department is responsible for co-ordinating a variety of marketing activities. The team provides regular frontline communication to industry stakeholders.
Nathan Morrison | Manager of Events and Partnership Programs | 306-787-5525 | nathan.morrison@tourismsask.com |
Spencer Roberton | Funding Program Specialist | 306-787-2302 |
spencer.roberton@tourismsask.com |
Bob Kadis | Sales Representative (Saskatoon Office) | 306-933-5903 | bob.kadis@tourismsask.com |
Kevin Sawicki | Field Representative (North Office) | 306-519-1513 | kevin.sawicki@tourismsask.com |
Marketing
Marketing is responsible for managing Saskatchewan's brand, as well as Tourism Saskatchewan's marketing strategies, online media library and the creation and collection of written and visual content assets that showcase tourism products and experiences. Staff work with industry to determine marketing opportunities and strategies for operators, and represent the province and sector at marketplace events. The department is also responsible for research, strategy, execution, monitoring and measurement of Tourism Saskatchewan's online marketing activities; desktop and mobile website design and maintenance; social media engagement; content creation; and online campaigns and social advertising. The department's collaboration with North American and overseas travel trade and media results in beneficial relationships and the development of opportunities for Saskatchewan operators and their products.
Amy McInnis | Manager, Marketing | 306-787-2199 | amy.mcinnis@tourismsask.com |
Travis Pool | Digital Marketing Consultant | 306-787-0981 | travis.pool@tourismsask.com |
Mitch Serbu | Digital Marketing Consultant | 306-787-2643 | mitch.serbu@tourismsask.com |
Andrew Hiltz | Content Creation Specialist | 306-787-4638 | andrew.hiltz@tourismsask.com |
Mitch Doll* | Content Creation Specialist | 306-933-5902 | mitch.doll@tourismsask.com |
Heidi Wesling | Travel Trade Market Consultant - Overseas | 306-798-3168 | heidi.wesling@tourismsask.com |
Curt Koethler | Travel Trade Market Consultant | 306-787-2219 | curt.koethler@tourismsask.com |
Daryl Demoskoff | Travel Media Consultant | 306-787-3712 | daryl.demoskoff@tourismsask.com |
Jenelle Jakobsen | Content Coordination Specialist | 306-787-0383 | jenelle.jakobsen@tourismsask.com |
Jodi Holliday | Travel Influencer Specialist | 306-787-0988 | jodi.holliday@tourismsask.com |
Kelly Harle | Administrative Assistant and Image Library Coordinator | 306-787-3018 | kelly.harle@tourismsask.com |
Roxanne Young | Administrative Assistant | 306-787-2187 | roxanne.young@tourismsask.com |
*Saskatoon office
Visitor Services
The Visitor Services department provides information on Saskatchewan's tourism experiences through in-person counselling and via telephone, online, social media and mail. Its goal is to encourage visitation to and within the province, increase length of stay and broaden knowledge of Saskatchewan tourism experiences. Services are provided through a call-centre at the Regina office. The department is also responsible for distribution of travel literature and merchandise sales.
Elizabeth Braitenbach | Manager, Communications and Visitor Services | 306-787-5530 | elizabeth.braitenbach@tourismsask.com |
Patti Peesker | Visitor Services Supervisor | 306-787-2420 | patti.peesker@tourismsask.com |
Peggy Henderson | Receptionist/Travel Counsellor | 306-787-2388 | peggy.henderson@tourismsask.com |
Rose Le Calvez | Travel Counsellor (Bilingual) | 306-787-7923 | rose.lecalvez@tourismsask.com |
Tania Jones | Travel Counsellor | 306-787-7718 | tania.jones@tourismsask.com |
Earl Kinzel | Travel Counsellor | 306-787-5458 | earl.kinzel@tourismsask.com |
To learn more about Tourism Saskatchewan's organizational structure, visit the directory main page or the following divisions:
- Executive Office
- Corporate Services
- Destination and Workforce Development
- Marketing and Communications