Co-operative Advertising Program | Tourism Saskatchewan

About the Co-operative Advertising Program

Saskatchewan operators can receive advertising subsidies and digital marketing assistance through Tourism Saskatchewan's Co-operative Advertising Program (CAP).

This cost-shared, application-based program provides tourism industry stakeholders an opportunity to participate in advertising activities encouraging travel both within and from outside Saskatchewan. 

The Co-operative Advertising Program intake closed on September 30. 

Applicants will be notified in the coming weeks as to the status of their submissions.

Eligibility Requirements

  • Partner advertising activities must promote a tourism attraction, festival, event or experience.
  • Advertising activities that are placed with media 40 km outside of the location of the applicant’s home community or event location will be given preference and may be subsidized at a higher level than advertising placed with local media.
  • Hospitality, Lodging, and Service Industry providers (restaurants, hotels, retail outlets, etc.) are eligible to participate but through package-based content that must focus on attracting visitors from outside of their local markets.
  • Application includes a solid plan to track and report on Return on Investment.
  • Campaign Overview and Advertising Campaign Budget are completed accurately and fully.
  • Alignment with Tourism Saskatchewan’s brand pillars: Land and Sky, Time and Space, and Community.
  • Representation by an organization/applicant that is a legal entity.
  • The application has an authorized signature.

Program Guidelines

Applications will be considered on a case-by-case basis. The CAP is subject to funding availability and may change without notice.

  • An annual maximum buy-in of $10,000 per partner, for any combination of advertising, is in effect.
  • Subsidies are limited to 50 per cent of approved expenses, however this level of support is dependent upon the number of applications and available budget.

Please click on the link below to download program guidelines and application forms.

Approved advertising activities must include the Tourism Saskatchewan wordmark or tagline provided. Please refer to the Use of Wordmark for Industry Partners document for more information. If any tourism operators wish to post a link to on their website, please use the graphic and follow the instructions in the Guide for Industry Web Links.