Marketing and Communications Division
Marketing and Communications is responsible for campaigns and strategies that promote Saskatchewan tourism experiences and generate visitation to and within the province. The team works closely with industry, providing operators with opportunities to market their products. The division also manages industry and corporate communications, participates in research to determine high-impact target markets and delivers professional travel counselling through the Regina headquarters.
|Jonathan Potts||Executive Director, Marketing and Communicationsfirstname.lastname@example.org|
|Les Holmlund||Digital Strategistemail@example.com|
|Vanessa Rodriguez-McVety||Executive Assistantfirstname.lastname@example.org|
Departments within the Marketing and Communications division include:
Communications creates consumer-facing content, conducts media relations and oversees industry and corporate communications. It works collaboratively with all divisions of the organization to identify communication opportunities while providing advisory expertise, leadership and positive support to projects. The department is responsible for provincial travel literature, corporate publications such as the annual report and business plans, speech writing and Executive Office communications, event co-ordination support and issues management. Industry communications are conducted through content development and maintenance of the industry website, email updates and a quarterly newsletter.
|Elizabeth Braitenbach||Manager, Communicationsemail@example.com|
|Aidan Morgan||Communications and Marketing Specialistfirstname.lastname@example.org|
|Belva Schlosser||Production Coordinatoremail@example.com|
|Julio Salazar||Graphic Designerfirstname.lastname@example.org|
|Regan Mathiason||Communications and Marketing Specialistemail@example.com|
|Susan Parkin||Communications and Marketing Specialistfirstname.lastname@example.org|
Field Representatives are the first point of contact for tourism operators and businesses. The department is responsible for co-ordinating a variety of marketing activities, administering co-operative marketing and training opportunities, meeting with communities and destination areas, attending consumer marketplaces and liaising with tourism operators. The team provides regular frontline communication to industry and assists with product development efforts, media visits and trade familiarization (FAM) tours to the respective areas.
|Bob Kadis||Sales Representative (Saskatoon Office)||email@example.com|
|Corrina Kapeller||Field Representative (East Central Office)||firstname.lastname@example.org|
|Kevin Sawicki||Field Representative (North Office)||email@example.com|
Marketing is responsible for managing Saskatchewan's brand, as well as Tourism Saskatchewan's marketing strategies, online media library and the creation and collection of written and visual content assets that showcase tourism products and experiences. Staff work with industry to determine marketing opportunities and strategies for operators, and represent the province and sector at marketplace events. The department is also responsible for research, strategy, execution, monitoring and measurement of Tourism Saskatchewan's online marketing activities; desktop and mobile website design and maintenance; social media engagement; content creation; and online campaigns and social advertising. The department's collaboration with North American and overseas travel trade and media results in beneficial relationships and the development of opportunities for Saskatchewan operators and their products.
|Amy McInnis||Manager, Marketingfirstname.lastname@example.org
|Travis Pool||Digital Marketing Consultantemail@example.com|
|Mitch Serbu||Digital Marketing Consultantfirstname.lastname@example.org|
|Andrew Hiltz||Content Creation Specialistemail@example.com|
|Heidi Wesling||Travel Trade Market Consultant - Overseasfirstname.lastname@example.org|
|Daryl Demoskoff||Travel Media Consultantemail@example.com|
|Jenelle Jakobsen||Content Coordination Specialistfirstname.lastname@example.org|
|Jodi Holliday||Travel Influencer and Brand Advocate Specialistemail@example.com|
|Kelly Harle||Administrative Assistant and Image Library Coordinatorfirstname.lastname@example.org|
|Roxanne Young||Administrative Assistantemail@example.com|
The Visitor Services department provides information on Saskatchewan's tourism experiences through in-person counselling and via telephone, online, social media and mail. Its goal is to encourage visitation to and within the province, increase length of stay and broaden knowledge of Saskatchewan tourism experiences. Services are provided through a call-centre at the Regina office. The department is also responsible for distribution of travel literature and merchandise sales.
|Maggie Fiorante||Manager, Visitor Servicesfirstname.lastname@example.org|
|Patti Peesker||Literature Distribution Coordinatoremail@example.com|
|Peggy Henderson||Receptionist/Travel Counsellorfirstname.lastname@example.org|
|Rose Le Calvez||Travel Counsellor (Bilingual)||email@example.com|
|Tania Jones||Travel Counsellorfirstname.lastname@example.org|
To learn more about Tourism Saskatchewan's organizational structure, visit the directory main page or the following divisions: