Destination and Workforce Development Division

The Destination and Workforce Development division is responsible for tourism education and training to address the challenges of a competitive labour market. The division assists destination areas, communities and operators in developing and co-ordinating tourism assets to enrich the quality of experiences, as well as supporting tourism planning and development activities to grow tourism in Saskatchewan. 

Departments within the Destination and Workforce Development division include:

• Events
• Industry Development
• Saskatchewan Tourism Education Council (STEC)

Events

The Events department manages Tourism Saskatchewan's event sponsorship program and leads the ongoing development and implementation of Saskatchewan's event hosting strategy. The department promotes Saskatchewan's tourism sector through event sponsorships and by hosting corporate events such as Host Saskatchewan, the Saskatchewan Tourism Awards of Excellence and Tourism Talks. These events provide industry members with networking and educational opportunities, and celebrate accomplishments of individuals and businesses in the tourism industry.

Field Representatives are the first point of contact for tourism operators and businesses. The department is responsible for co-ordinating a variety of marketing activities, administering co-operative marketing and training opportunities, meeting with communities and destination areas, attending consumer marketplaces and liaising with tourism operators. The team provides regular frontline communication to industry and assists with media visits and trade familiarization (FAM) tours to the respective areas. 

Industry Development

The Industry Development department is responsible for the initiation and support of tourism planning and development activities that expand tourism in the province. This work is undertaken in collaboration with tourism businesses, attractions and all levels of government, with the objectives of increasing visitor expenditures and developing the province as a more competitive, marketable and investment-ready destination.