The Importance of Tourism
Tourism links communities throughout our vast province, and defines our image – how we see ourselves and how others see us. It is also a significant economic driver.
The sector employs diverse Saskatchewan citizens, including service station attendants to golf resort owners. Residents in every community, large and small, rural and urban, are engaged in tourism activities. In 2019, more than 71,000 people (nearly 10 per cent of Saskatchewan workers) of all ages, ethnicities and skill sets derive their livelihood from tourism.
Saskatchewan's tourism sector comprises five industries: accommodation, food and beverage, recreation and entertainment, transportation, and travel services. From restaurants to museums, tourism touches every corner. Virtually all areas of business are influenced by tourism.
Tourism Employment Facts
Did you know that 31 per cent of people in tourism-related employment are youth between 15 and 24 years old? Click on the PDF below to view the latest statistics related to tourism employment in Saskatchewan.
The Tourism Trends Report presents a review of tourism statistics and trends for Saskatchewan. It contains information about Saskatchewan-US border crossings, international air travel, hotel occupancy and average daily rates, average gasoline prices in Regina and Saskatoon and average exchange rates for selected countries. Information is updated on a quarterly basis.
Fast Facts about Saskatchewan's Tourism Industry
- Tourism contributed $2.17 billion in total traveller expenditures to the provincial economy in 2019.
- Tourism is a significant revenue source for hotels, bed and breakfasts, restaurants, museums, art galleries, parks, fishing and hunting outfitters, nightclubs, casinos, sporting events, shopping malls, festivals, craft shops, golf courses and many other endeavours. In 2018, there were nearly 12 million visits to and within Saskatchewan.
- There are over 3,200 organizations offering over 4,200 attractions, events, and tourism-related businesses in the province.
- There were more than 71,000 tourism-related jobs in the province in 2019. This is over 10 per cent of the current working population. Tourism offers employment to youth and residents of rural and northern communities. This is more than twice as many people as the mining and oil and gas sectors combined, and almost twice as many as the manufacturing sector.
- Seven out of 10 workers got their first job in the tourism industry.
- Tourism encourages entrepreneurship – more than 95 per cent of tourism and tourism-related business are small- or medium-sized companies and many are independently owned and operated.