The Importance of Tourism

Tourism links communities throughout our vast province, and defines our image – how we see ourselves and how others see us. It is also a significant economic driver. 

The sector employs diverse Saskatchewan citizens, including service station attendants to golf resort owners. Residents in every community, large and small, rural and urban, are engaged in tourism activities. More than 67,000 people (nearly 10 per cent of Saskatchewan workers) of all ages, ethnicities and skill sets derive their livelihood from tourism. 

Saskatchewan's tourism sector comprises five industries: accommodation, food and beverage, recreation and entertainment, transportation, and travel services. From restaurants to museums, tourism touches every corner. Virtually all areas of business are influenced by tourism.

Fast Facts about Saskatchewan's Tourism Industry

  • Tourism contributed $2.19 billion in total traveller expenditures to the provincial economy in 2016.
  • Tourism is our province's fourth largest export industry and export sales for 2015 were over $570 million. This is money spent in the province by non-resident visitors.
  • Tourism is a significant revenue source for hotels, bed and breakfasts, restaurants, museums, art galleries, parks, fishing and hunting outfitters, nightclubs, casinos, sporting events, shopping malls, festivals, craft shops, golf courses and many other endeavours. In 2016, there were more than 12.4 million visits to and within Saskatchewan.
  • There are more than 3,200 organizations offering over 4,000 attractions, events, and tourism-related businesses in the province.
  • There were more than 67,000 tourism-related jobs in the province in August 2017. This is over 10 per cent of the current working population. Tourism offers employment to youth and residents of rural and northern communities. This is more than twice as many people as the mining and oil and gas sectors combined, and almost twice as many as the manufacturing sector.
  • Seven out of 10 workers got their first job in the tourism industry.
  • Tourism encourages entrepreneurship – more than 95 per cent of tourism and tourism-related business are small- or medium-sized companies and many are independently owned and operated.


For more information, view the Saskatchewan Tourism Industry FAQ.