Jori was born and raised in Climax, Saskatchewan. He received his Bachelors of Commerce in Marketing and Tourism from the University of Calgary in 2008.
Kirk is the President/CEO & Founder of Eco-Adventures 306 Collective, an experiential-based adventure company that operates zipline tours at Cypress Hills Interprovincial Park and at Elk Ridge Resort. He is a multiple Saskatchewan Tourism Awards of Excellence recipient. In 2014, his company was honoured with a Canadian Tourism Award in the category of Small- or Medium-sized Business of the Year.
In addition to his work as a tourism operator, Kirk is a mentor to other young entrepreneurs and professionals. He regularly addresses students at universities and colleges throughout Western Canada, speaking to them on the topics of marketing and entrepreneurship. He is also in demand as a keynote and workshop presenter for a wide range of business/tourism conferences worldwide.